Multi-Media Communication Systems for Social Development in Nigeria: A Symbiotic Deconstruction.

Discourses on multimedia perceived and actual potentials in triggering and sustaining social development rent the academic platforms today. Braced with its very spectacular converge of text, sound, pictures, animation, and video components , this system of communication  has evolved as a promising veritable and versatile tool for social development. Our study was set with this prospective perspective of ascertaining the symbiosis between the two variables. Using the survey method of research, urbanized cities in Nigeria were selected and data from populations of communication scholars and development experts were also tested using Pearson correlation coefficient factors. Findings confirmed a positive symbiosis that is mutual and beneficial in all aspects of social development used in the study. A rapid drive towards the effective usage of multimedia communication systems in Nigeria was recommended so that the gains from such efforts could be better harnessed. Keywords: Multimedia, Symbiosis, Social Development

Enhancing Corporate Reputation Through A Deconstruction of Issues and Crises Roles.

Overtime, the issues associated with   corporate reputation have  thrown several challenges at scholars who try to decipher what should  and should not be an ideal reputation.   With literatures suggesting that different publics have different perceptions of an organization whether  the origin, length of planning circle, quantum and scale of branding engaged by such organizations matter or not (Hatch and Schultz, 2008) and the fact  that the individual specific circumstances of message reception interact with the changing behaviour and   activities of an organization , (L’etang and Pieczka, 2006); this paper adopted  a critical analysis approach to  identify issues in image and reputation building, situate the issues in the context of corporate values; and, appraised  how such issues associated with the roles played during crises can help in enhancing corporate reputation.   Keywords: Corporate reputation, corporate issues, Crises, Crises Roles, Deconstructio

Hedging and Blending of Advertising Design Elements in Nigerian Newspapers: An Aesthetic Analysis

The study made aesthetic judgments on four select newspaper advertisements employing the visual analysis approach and hedging it on subjectivity and universal validity planks of Kant’s theory. The ads were analyzed qualitatively and quantitatively using a modification of the Likert scale which helped reduce the elements of background, colour, layout, typography, words and message into measurable terms. It found that aesthetic experience are better heightened with a dynamic blend of textual matters and visuals, while colours should play the role bleeding to help intensify the message rather than adding expressive ‘beauty’. Class of the consumers as influenced by content of the advertisements, context for consuming the advertisements as well as cognition were found to be very significant is saying which advertisement was ‘good’ or ‘very good’. However, all four advertisements had different level of appeals. It recommended amongst others a dynamic blend of the advertising elements so as to maximize the aesthetic experience of the individual and ultimately meaning construction and sharing. Key words: aesthetic, advertisements, ad elements, taste, appeal, meaning construction

AUDIENCE PERCEPTION OF MULTI-MEDIA APPROACHES TOWARDS HIV/AIDS CAMPAIGN IN SOUTH-SOUTH NIGERIA

ABSTRACT HIV/AIDS campaigns in Nigeria have been intensely vigorous in recent time